The 2008 Purpose Prize Winners
Wealth of Experience Fuels Social Innovation

A cosmetics industry executive applies his business know-how to rehabilitating prisoners -- and now spends most of his time on Riker's Island. A world-class mountaineer led a team of women up Annapurna -- and now leads an effort to keep toxics out of household products. And an immigrant who arrived with six dollars in his pocket helps send Latino students to college -- with money raised from his fellow gardeners in California.

The 15 recipients of the 2008 Purpose Prize – six $100,000 winners and nine $10,000 winners -- are taking on some of society's biggest challenges, from poverty to pollution and from health care to homelessness. They are also demonstrating that social innovation can spring from an unexpected source: experienced adults over 60.

The Purpose Prize, now in its third year, is the nation's only large-scale investment in social innovators in the second half of life.

>>Meet the 2008 Purpose Prize Winners
>>Read the press release

What's New

Then ; Now (or, "What's up with that semicolon?")

  At the heart of the Encore Careers Campaign are the stories of those finding work that matters in the second half of life. The new look of Encore.org highlights the two essential elements of those encore journeys: Then and Now.

Then was what you did earlier ; Now is what you're doing, or hope to do, in your encore career. Between Then and Now is a semicolon, the pause that represents the transition, the time to rest, reflect and retool for a new stage of life and work

>>Read more
>>Check out Encore.org's new look

Encore Fellowships: An Idea Whose Time Has Come

  Nonprofits face an unprecedented leadership deficit, as a wave of retirements hits just as social needs are exploding. The Silicon Valley Encore Initiative helps recently retired or soon-to-be-retired corporate employees transition to their encore careers. The initiative is one of several pilots testing paid encore fellowships as a way to steer talented leaders to the social sector.

"We thought it was a terrific idea - one worth writing about and one worth emulating," said Jeff Chu, senior editor at Fast Company, which named the initiative one of the magazine's "Social Enterprises of the Year. "

>>Read more
>>More about the Silicon Valley Encore Initiative

How to Find a 'Green' Encore Career

  As a veteran journalist, Lynne Curry can spot a trend. With the new category of "green-collar jobs" growing fast despite the economic slowdown, Curry earned a credential as a green building specialist.

Politicians and entrepreneurs alike herald green jobs as the cure for the economy and the environment. And the new green economy is creating a host of encore career opportunities as well.

>>Read more
>>More Encore advice

Think Globally

This year's Purpose Prize winners for the first time include Americans working abroad, such as Nasrine Gross, who is fostering literacy in Afghanistan, and Jock Brandis, whose mechanical peanut-sheller is raising the income of African farmers.

Equally striking, however, is the global vision of those honored for their work in the U.S. Joseph James is "greening" rural black South Carolina and reaching out to communities in Liberia. Barbara Cervone is applying lesson from her work with inner-city youth to empower high school students from China to Tanzania. Michele McRae is helping refugees from 42 countries adapt to North Dakota, where the population is 90 percent white.

These social innovators are breaking boundaries, not only of age and expectations, but of national borders and identity. In an increasingly interconnected world, that is a purpose certainly worthy of a prize.

--David Bank
Editor, Encore.org