Ellen Freudenheim

Contact Ellen Freudenheim

Big Idea

Cell phones could transform the world of preventive health information. Women are family health consumers. Mobiles are ubiquitous. My program, called Vida112 ("vida," meaning "life" in Spanish, and 112, part of a Brooklyn, N.Y., zip code), would showcase this technology's potential by delivering preventive health information bilingually via text messages about pregnancy, AIDS and possibly other health topics to high-risk Hispanic women in the Sunset Park neighborhood of Brooklyn.

About Ellen Freudenheim

I hold a master's degree in public health. I'm a veteran social entrepreneur and activist with a track record in conceptualizing new organizations – Women in Health Management, New Yorkers Against Gun Violence and Silent March: Americans Against Gun Violence. A writer and a former publicist, I'm able to generate news stories about the project. And, I'm tenacious.