Hit.

Fidelity and other financial services firms are trying to show that their brokers know about more than stocks and bonds. In this one, Fidelity’s rep is helping a customer make plans to become a teacher.

Marc writes in Encore: “These marketers have not gone soft. Their campaigns were not produced by their charitable foundations, not be their departments of corporate social responsibility. They are the results of focus groups and surveys of what their target audiences are looking for.”