Hit or Miss?
June 28th, 2008

FINANCIAL SERVICES: Hit or Miss?

Is your bank giving you an encore?

Financial service firms are spending millions on ads to attract your retirement assets. But are you retiring?

Encore.org is looking to highlight the financial institutions that are helping their customers with their encore careers.

We’ve started with their ad campaigns. Then we’ll move on to whether they deliver.

The “Hit or Miss?” section displays magazine and television ads by some of the major financial firms.

Rate each advertisement from 1 (“Miss”) to 4 (“Hit”), and see how others have voted. You can add a comment to discuss your reaction.

And if you see an ad you want to see on Encore.org, post it here, or send a note and a link to info@encore.org.

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by David Bank