Brands are beginning to establish best practices communicating with their customers and prospects on Facebook and Twitter. But many companies large and small have yet to fully leverage the social network for professionals, LinkedIn. Civic Ventures, a non-profit think tank on boomers, work and social purpose, uses a LinkedIn group to showcase its organization. The tiny non-profit has managed to attract over 1,200 people to the group in a short period of time. Stephen Anfield, the group's community manager, says that “With our demographic, LinkedIn is definitely the most widely used platform (beating out Facebook and Twitter), so it's important that I know how to best use this service.”
Publication / Initial Date:
Thursday, September 22, 2011
Media:
- Login or register to post comments
- Email this page