SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good


In SuperCorp, Harvard Business School Professor Rosabeth Moss Kanter argues that for businesses to realize their full potential in the 21st century they will need to add a “social logic” to the narrow “financial logic” that’s led to so much strife and dislocation over the past few years. The book traces the experience and lessons of a set of companies across the globe that are managing to pull this integration off, from Cemex in Mexico, Banco Real in Brazil, and Proctor and Gamble.

Civic Ventures founder and CEO Marc Freedman writes, "Kanter is one of the most remarkable figures in the field of management. Originally trained as a social scientist, she wrote about utopian communities before turning her keen intellect to questions of leadership, change management, work and families, American renewal, and many other topics in nearly 20 books and countless articles. She served as chief editor of the Harvard Business Review. Several of her books, including Men and Women of the Corporation, are among the most important ever written in the field of management."

Read Marc Freedman's review of SuperCorp.

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