Aging & Older Adult Services

Tough new economic realities have transformed career reinvention from a virtue into a necessity for millions of older Americans who aren't ready to retire or simply can't afford to quit working. But hard times have not forced many boomers around traditional retirement age to give up dreams of meaningful second careers. Recognizing that trend, Civic Ventures has launched a movement around encore careers with two main themes: second careers with meaning and social entrepreneurship.

Marc Freedman, founder and CEO of Civic Ventures, discusses his new book, The Big Shift: Navigating the New Stage Beyond Midlife, which The New York Times called “an imaginative work with the potential to affect our individual lives and our collective future.“

The uncertainty facing boomers is more pronounced than ever, from job transitions to empty nesting to retirement worries. But is there a new way to live and grow professionally beyond midlife? Marc Freedman, founder and CEO of Civic Ventures and author of The Big Shift: Navigating the New Stage Beyond Midlife, talks about boomers who are leading the way to a new stage of life.

Recently, Marc Freedman, founder and CEO of Civic Ventures, spoke at the Chicago campus of Northwestern University on the subject of his latest book, The Big Shift: Navigating the New Stage Beyond Midlife. This podcast series highlights some of the discussion.

Civic Ventures founder and CEO Marc Freedman talks to Inside E Street, an AARP program broadcast on PBS, about his new book, The Big Shift: Navigating the New Stage Beyond Midlife – and a movement that looks to redefine what comes after midlife.

Marc Freedman, founder and CEO of Civic Ventures, discusses his new book – The Big Shift: Navigating the New Stage Beyond Midlife – and the encore years with Radiozine host Crystal Leighty.


Rod Wilson , Nursing Home Ombudsman Agency of the Bluegrass
Board President
Nursing Home Ombudsman Agency of the Bluegrass
Launch Pad Finalist

Big Idea

There is no nationwide regulation of assisted living facilities. Assisted living services are private in Kentucky, where I live, and when residents move into assisted living facilities, they don't always realize the level of care is not the same as it is at long-term care facilities. Residents in assisted living facilities need people to advocate for their care.


Milton E. Morgan
Technology Consultant

Launch Pad Finalist

Big Idea

Low-income housing communities for seniors in Santa Barbara, Calif., have computers with Internet access in their community rooms. However, there is no free, one-on-one computer instruction in those communities for residents with little or no computer experience. For seniors who lack access to transportation, attending free classes at libraries, colleges and elsewhere is not a viable alternative. And some seniors feel out of place in the structured environment of formal classrooms.


Anne Cheung , Herald Cancer Care Network
Support Group Organizer
Herald Cancer Care Network
Launch Pad Winner

Big Idea

The aging population is almost never out of the news, but the fact that we're all living longer, is always seen as a problem. But while older people are presented as a threat, they are also widely ignored. As Civic Ventures founder and CEO Marc Freedman argues in his new book, The Big Shift: Navigating the New Stage Beyond Midlife, we need gap years for grown-ups, more backing for midlife entrepreneurs and internships to help boomers make the transition from one stage of life to another.

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