Kerry Hannon: Keep Your Eye on Marc Freedman

Kerry Hannon believes Marc Freedman is worth watching.

Who are the people with big ideas that are worth watching in 2011? Forbes magazine is making a list, and the latest entry is Marc Freedman, founder and CEO of Civic Ventures.

"Freedman is one of the most inspiring guys I’ve ever met. If you’re a boomer wondering what to do when you retire, he’s your champion," Kerry Hannon writes on Forbes.com. Hannon is a personal finance journalist with a passion for career transition and retirement issues. She is the author of What’s Next? Follow Your Passion and Find Your Dream Job.

Her blog post is part of an effort by Forbes magazine to crowd-source the "companies, people, places and ideas that should be on people's radar next year." You can submit your own ideas here. The best ones will run in the January issue of the magazine.

Hannon says Freedman, who leads a San Francisco nonprofit think tank focused on boomers, work and social purpose, is "the nation’s leading authority on encore careers for the baby boomer generation."

"He knows that innovation has no age limit," she writes. "He’s a humble man who exudes quiet hope for an aging nation, where a full quarter of the population will soon be over 60."

Freedman told her, “Baby boomers are entering a period of their lives between midlife and the onset of true old age. For most, this period will not only be a new stage of life, but also of work.” And he noted, "Very few people start a second career purely for the money. They’re searching for work that is fulfilling and gets them out of bed in the morning.”

Hannon cites some of the initiatives he started, including Experience Corps, a national service program now in 20 cities in which older adults tutor at-risk children, and The Purpose Prize, an annual award of up to $100,000 to social innovators over age 60.

She asks, "What do you think? Is Freedman a name to know? If not, then who should we be looking at?"

Read Kerry Hannon's blog post here.