I've been wearing my Encore button in my lapel for the last few weeks. People are asking me about it wherever I go. I walk the halls of Congress, and Members say what's the button about. Journalists ask as well. You don't need to be an elected official or journalist for the button to trigger curiousity.
When asked, I say this is Now and that was Then. People in encore careers are ready to contribute their experience, go on learning, earn some money and have fun, too.