Posted 06/28/2008 - 8:42am
Is your bank giving you an encore?
Financial service firms are spending millions on ads to attract your retirement assets. But are you retiring?
Encore.org is looking to highlight the financial institutions that are helping their customers with their encore careers.
We’ve started with their ad campaigns. Then we’ll move on to whether they deliver.
The “Hit or Miss?” section displays magazine and television ads by some of the major financial firms.
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