Website Editing Standards

The following is a quick reference guide that will help you to understand the basic formatting for our new website and how it works. If you have any questions, please contact Aanchal Dhar ([email protected]) or Hilary Andersen ([email protected]).

Adding new posts (i.e. Featured, Viewpoints, EFN)

• Word count for headlines: Aim for 10-12 characters
• All headlines should be in initial caps (i.e. “Millennials: Allergic to Politics?”)
• Include the post publication date at the end of post (example: Published: May 25, 2018

Adding new media hits

• Logos should be sized at 225 x 175
• All headlines should be in initial caps (i.e. “Millennials: Allergic to Politics?”)
• To share the media outlet and date for media published to bio pages (i.e. Marc, Marci’s), copy/paste this code in the “Excerpt” box and update the blue text below with the link, media outlet and date: <a href=”https://www.nytimes.com/2018/02/27/business/retirement/nonparents-legacy-wills.html” target=”_blank”>NEW YORK TIMES</a> | February 27, 2018

Media Library

• When uploading images, always include the image size at the end of the file name (i.e. name the Next Avenue media logo as “Next Avenue 225 x 175”)

Photo sizes

• Media logos: 225 x 175
• Thumbnail images for posts: 320 x 200
• Headshots for our bio page: 300 x 300

Using stock photos

• As a rule, consider using stock photos whenever you can’t find a high-resolution image for a post. Here’s a list of free stock photo sites you can use:
  • https://pixabay.com/
  • https://stocksnap.io/
  • https://burst.shopify.com/
  • https://negativespace.co/
  • https://www.pexels.com/search/children/
  • https://freestocks.org/category/people/
  • https://picography.co/
  • https://skitterphoto.com/
  • http://www.lifeofpix.com/
  • https://picjumbo.com/
  • http://imcreator.com/free
  • https://kaboompics.com/
  • https://deathtothestockphoto.com/
  • https://shotstash.com/
  • https://wunderstock.com/

Other:

• Use initial caps when adding a new module or section header.
• “Encore” is lower-case only when used in our logo, otherwise it’s capitalized.