Posted 10/27/2009 - 11:52am
In SuperCorp, Harvard Business School Professor Rosabeth Moss Kanter argues that for businesses to realize their full potential in the 21st century they will need to add a “social logic” to the narrow “financial logic” that’s led to so much strife and dislocation over the past few years. The book traces the experience and lessons of a set of companies across the globe that are managing to pull this integration off, from Cemex in Mexico, Banco Real in Brazil, and Proctor and Gamble.