In 2009 President Obama launched the White House Office of Social Innovation and brought a half-dozen Prize winners to the White House, lauding them for “succeeding where others have failed; getting real, measurable results; changing the way we think about some of our toughest problems.”

Since its inception seven years ago, The Purpose Prize® has garnered:
Purpose Prize winners and fellows are accomplishing extraordinary things in their encore careers. Here are a few numbers that tell the story.
35,000 kids get help. Frank Brady’s organization, Medical Missions for Children, has helped more than 35,000 seriously ill children lacking access to quality medical care. Watch
88 million pounds of food delivered. Gary Maxworthy’s Farm to Family program
distributed 88 million pounds of fresh produce to California food banks in 2009.
Watch
$1.5 million saved. Sharon Rohrbach’s Nurses for Newborns cut
Medicaid costs for Neonatal Intensive Care Units in Tennessee by $1.5 million.
Watch
97 percent recover. A recent study shows that Don Coyhis’ Native
American substance abuse recovery program is
97 percent effective in helping people beat alcoholism.
Watch
Read or watch more stories about the impact that Prize winners
and fellows are having worldwide.
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or blog focused on social change or
people
in the second half of life?
Find everything you need to get the word out about this
one-of-a-kind award
Nearly 250 innovative people, each with a big idea to improve the lives of others, have been Prize
winners or fellows.
Another 60 will be
named
to this
illustrious group
this year.
Meet them
The Wall Street Journal writes, “These people are changing the world.” An NPR blogger calls The Prize “a kind of MacArthur ‘genius
award’ for retirees.”
Read more press
coverage
Nominate: Find out who is eligible and who can nominate someone for The Purpose Prize®.
Selection Process:
Find out how winners and fellows are selected each year>
FAQs:
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The Prize was created in 2005 by Civic Ventures with funding from the John
Templeton Foundation and The Atlantic Philanthropies to showcase the value of experience and disprove notions that innovation is the sole province of the young. It’s for those with the passion to make change and the experience to know how to do it.
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The Purpose Prize®, now in its eighth year, is the nation's only large-scale investment in people over 60 who are combining their passion and experience for social good. The Prize awards $100,000 to at least one individual in his or her encore career creating new ways to solve tough social problems.
The $100,000 Purpose Prize is accepting nominations until March 22, 2012. More >
