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Tips for Program Planners: Marketing Encore Programs

Effective, targeted marketing has been essential to successful recruitment and enrollment into encore programs for students over 50. Below are six tips for community college administrators on how to use marketing to attract encore students.


Program Adaptations for Plus 50 Encore Learners- Resource List

Wanting to change career paths or because of the economy, adult learners 50 and older are heading back to school. Many are looking for encore careers combining continued income with personal fulfillment and social impact to meet important community needs. Increasingly, these individuals are approaching community colleges for help transitioning to such fields as education, health care, social services and emerging green jobs.


This section of Campus Explorer guides you to master's degree programs, with emphasis on fields of interest to people seeking encore careers, such as health care, education and the nonprofit sector. Other pages on the website list online degrees and certificate programs.

Start here to access this comprehensive website.

ExploreHealthCareers.org explains the array of health professions and offers details about education and training programs, financial aid, specialized learning opportunities and current issues in health care.

Idealist.org posted a blog that discusses some alternative pathways to becoming a teacher, including online programs, teacher residencies, and re-careering support.

Many of these programs would be especially attractive to potential encore career teachers.

Click here to read the article.

Daily Endeavor is a free online guide to jobs to help people figure out what they want to do next professionally. The website is a continually improving collection of job reviews that are collectively and publicly written by people who have had them. In one sense, this resource provides a growing library of do-it-yourself "informational interviews" online so that you can access at any time.

Organization: 
Daily Endeavor

The Texas Association of Nonprofit Organizations (TANO) is the statewide membership association reflecting and promoting Texas’ growing nonprofit community in all its diversity.

8001 Centre Park Dr., Austin, TX 78754-5118

Work Phone: 
512-381-1490
Organization: 
Texas Association of Nonprofit Organizations

If you're interested in taking courses online, check out GuidetoOnlineSchools.com's list of online colleges and universities. If you just want a refresher course and don't need a degree, visit the Free Online Courses page, which offers a customized Google search of free classes, including those offered by Yale, Stanford and MIT.

Want to learn more about health-related coaching? These resources, which include examples of training programs, may help.

University of Minnesota Center for Spirituality & Healing – This Minneapolis-based center offers a Certificate in Integrative Therapies & Healing Practices: Health Coaching. It’s a two-year, part-time, graduate-level program that uses a blend of online and classroom instruction. The cost is based on the university’s graduate school tuition rates.

Work for America by CareerBuilder.com provides U.S. Government and Federal jobs listings.

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